In April, a conference was held in San Francisco about The True Cost of Food. The video "A Tale of Two Chickens" debuted there, a short film which illustrates how we are paying a high price for food in many hidden ways and why we need to apply true cost accounting to our food and farming systems.
While the shelf price of intensively produced chicken is now cheaper, pound for pound, than bread, this film shows that the hidden costs are far greater. And the same goes for other farm products. The film was co-created by the Sustainable Food Trust, a partner of Nature & More in the Save Our Soils campaign. WATCH THE VIDEO HERE.