Nature & More wants to communicate the commitment and effort that individual growers make towards the planet and its people, in order to empower consumers to make informed purchasing decisions. In addition to learning about the quality of certain products, retailers and consumers can easily acces unique background information about the growers and their ecological and social commitment via the internet.
To evaluate and communicate the grower's sustainable efforts, Nature & More uses the integrated approach of the Sustainability Flower. Learn more about the Sustainability Flower here.